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MGM Resorts International Campaign Operations Manager in Las Vegas, Nevada

Location:

Las Vegas, Nevada

The Campaign Operations Manager will build high-value data driven campaign segmentations to fully leverage system functionality and advanced analytics concepts. This position will partner with support functions to optimize the execution of direct marketing campaigns.

The Manager will maintain a strong and productive relationship with partner, corporate, property, and vendor contacts. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

Become one of the stars behind the show and become part of the world’s most powerful entertainment brands. Our Company has one exciting mission: To entertain the human race.

The Campaign Operations Manager will build high-value data driven campaign segmentations to fully leverage system functionality and advanced analytics concepts. This position will partner with support functions to optimize the execution of direct marketing campaigns.

The Manager will maintain a strong and productive relationship with partner, corporate, property, and vendor contacts. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

POSITION RESPONSIBILITIES/DUTIES:

  • Build data driven campaign segmentations to fully leverage system functionality and advanced analytics concepts.

  • Manage campaign processes and recommend enhancement opportunities for best practices to leadership.

  • Receive and confirm campaign brief from strategy manager by exercising discretion and utilizing independent judgment.

  • Leverage independent expertise and insights to decrease campaign cycle time and/or optimization of customer contact strategy through data efficiency.

  • Responsible for customer segmentation of direct marketing campaigns with high level personalization.

  • Manage the identification in determining appropriate channels and make recommendations to management.

  • Develop variable content in creative and creative in the campaign management platform and make recommendations to management.

  • Partner with e-mail design team to build out effective creative for campaigns, specifically as it pertains to digital customer dialogue initiatives

  • Provide data quality assessment of campaign workflow prior to final deployment for other managers’ campaigns.

  • Analyze campaign performance, recommend, and implement strategic changes to improve our marketing efforts.

  • Manage and create campaign workflows in Adobe Campaign.

  • Manage the vendor relationship with the direct mail vendor; send finalized direct marketing message file to selected direct mail vendor; and check electronic proofs.

  • Collect and verify all approvals have been satisfied prior to scheduling the campaign deployment.

  • Enter offer codes into direct marketing systems (Patron Management & Atrient) and upload offers to player accounts.

  • Collaborate with IT to troubleshoot issues as needed.

  • Maintain working knowledge of changing data access techniques and methodologies including any required query languages, computer systems and applications for database marketing.

  • Advise and provide consultation as a “subject matter expert” to property marketers on campaign operations functionality.

  • Responsible for participating in achieving Key Performance Indicators: average execution time per campaign, percentage of on-time campaigns, satisfaction scores/internal feedback, delivery rate, spam percentage, and bounce percentage;

  • Manage leadership for all reporting department’s Human Resources responsibilities to include: creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment; and

  • Perform other job duties as requested.

EDUCATION and/or EXPERIENCE:

Required:

  • Minimum of five (5) years’ experience in one of the following fields: loyalty marketing, partnership marketing, gaming industry, marketing, hospitality, or a related field.

  • Bachelor’s degree in Hotel Administration, Marketing, or a related field; or equivalent education and experience.

Preferred:

  • Previous experience in direct marketing messaging, including customer valuation and reinvestment for gaming and nongaming; and

  • Working knowledge in various marketing roles across properties and has knowledge of campaign finance & performance drivers.

  • Previous casino experience or experience working in a similar resort setting.

MGM Resorts International develops, builds and operates unique destination resorts designed to provide a total resort experience, including first-class accommodations and dining, world-class entertainment, state-of-the-art meeting and convention facilities, and high-quality retail and gaming experiences.

With 77,000+ employees, the Company is one of the world's leading global hospitality and entertainment companies with 23 resorts. We’re proud to be recognized for our commitment to being socially responsible, including an industry-leading diversity and inclusive culture, community engagement and philanthropy initiatives, and a commitment to environmentally sustainable approaches in development and operations.

While we operate leading resorts and amenities, ultimately it is the people of MGM Resorts who make the difference daily by providing the ultimate guest experience. We welcome you to join us.

If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact our Corporate Diversity and Disability Outreach department at diversityrecruiting@mgmresorts.com at mailto:talent@mgmresorts.com .

We are an Equal Opportunity Employer. We are also committed to protecting the privacy of visitors to our employment application site, including the protection of any personal information provided to us. For more information about MGM Resorts International, including our privacy policy at http://www.mgmmirage.com/privacy.htm and commitment to diversity and inclusion, please visit http://www.mgmresorts.com/ at http://www.mgmresortscareers.com/ careers.

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